3 Lessons Learned:

Clues of Finding a Leading Startup in Latin America
Start by befriending marketing agencies which will help in advertising your brand to more potential customers. In the Latin America, most entrepreneurs hire a marketing agency to do their marketing and sales, with a price. Due to the nature of startups, you may not be having enough capital to pay advertising agencies to handle your marketing. Your marketing can, therefore, be achieved through online media. For example,when Google entered Latin America, the agencies were threatened because of its capabilities and cheapness. This is because, it could reach customers directly, and it allowed for tailored or customized adverts. You can use such a medium to reach your clients at a lesser fee, and reach most people.
You should learn how your competitors operate and capitalize on their weaknesses to have a higher hand in the market. When agents sell your products, they will charge you for the same service. If you discover that there are similar products as yours present in the market, then you need to change your strategy, and treat the agents well, and beat your competitors in the game. You can achieve this by increasing their commissions in addition what they get as performance. Latin America was ranked among the top regions in the world where use of mobile phones and internet is highest, according to a research. This is a key indicator that such platforms can be used by any entrepreneur to grow their startups. The same research indicated that Latin Americans are more tied to their family networks and have less ties to non-family networks. You should not forget continuing with offline marketing strategies, even as you shift to online forums These strategies, include speaking well to customers, sparking small-talks with them, or even compliment local foods or beverages.
Finally, you should understand the rates and bills as applicable to the countries where your customers are staying. This is going to facilitate your pricing strategies because you will need to adjust the prices of your products so that your clients will be satisfied. The diversity of the Latin American cultures should be dealt with heterogeneously, and not seeing it as just an homogeneous entity. Even though they speak same languages, there are a lot of differences among them. Therefore, it is good for you to hire locales who have a better understanding of the local market trends, and cultural practices. The region has diverse cultural and social practices which make it hard for entrepreneurs to run businesses there. You, however, require a clear mindset, strategy, and enthusiasm to start and run a startup successfully. Craig Dempsey is among the people who defied the odds and entered into the Latin American markets, and now has the leading startup in the region.

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